Research and analyses
Every hotel investment has to be based on solid knowledge and calculation. Thanks to a profound understanding of the local hospitality and F&B market and the ability to identify the direct competition’s strong and weak points, HCG knows how to create a coherent concept of a future investment.
At HCG, directions for a future investment, sources of competitive advantage as well as pricing and marketing strategies are determined based on thorough research and analysis. The wide range of our services is presented below.
- market research
- competitor analysis
- market potential analysis of the property
- research on the current operation of hospitality facilities
- cost-benefit analysis