Research and analyses

Every hotel investment has to be based on solid knowledge and calculation. Thanks to a profound understanding of the local hospitality and F&B market and the ability to identify the direct competition’s strong and weak points, HCG knows how to create a coherent concept of a future investment.

At HCG, directions for a future investment, sources of competitive advantage as well as pricing and marketing strategies are determined based on thorough research and analysis. The wide range of our services is presented below.

  • market research
  • competitor analysis
  • market potential analysis of the property
  • research on the current operation of hospitality facilities
  • cost-benefit analysis