Description of the implementation
Pieniny, despite its undisputed attractivity, does not constitute a top tourist destination in Poland. When making a hotel investment in this region, market analysis and a process of creating a business concept for the future facility proves to be even more important. On the Investor’s request, the HCG team worked up a detailed market analysis together with the property’s potential and then created a service concept for this mountain resort. Several neighbouring buildings formed a coherent, attractive and highly competitive whole, clearly distinguishable against other ones. The work ended with preparation of a detailed budget forecast in several versions. Its results provided financial justification for the developed plan.